J Li Design
Artboard 7venture.png

Venture

Meet Venture, a new way to travel.

Made to satisfy the desire to travel, Venture is an iOS application that takes a list of parameters/preferences and generates templates for possible itineraries tailored to the user.

 In addition to reducing the stress of trip planning, Venture makes it so those who love traveling or trip planning have a community to share their adventures with.  The idea of Venture was created from my own personal experience of traveling. When traveling to Korea, I did a lot of research across various sites, blogs, and other travel reviews. In total, it took a lot of time and effort to just find food. I was surprised by the number of people who found enjoyment in posting about their travels, and I thought it would be nice if other people could utilize that in a convenient way to aid their own travels. Instead of having people do large amounts of research, Venture seeks to utilize the large amounts of data provided by travelers on the internet in order to help users of the application generate itineraries that fit their needs.

In addition to reducing the stress of trip planning, Venture makes it so those who love traveling or trip planning have a community to share their adventures with.

The idea of Venture was created from my own personal experience of traveling. When traveling to Korea, I did a lot of research across various sites, blogs, and other travel reviews. In total, it took a lot of time and effort to just find food. I was surprised by the number of people who found enjoyment in posting about their travels, and I thought it would be nice if other people could utilize that in a convenient way to aid their own travels. Instead of having people do large amounts of research, Venture seeks to utilize the large amounts of data provided by travelers on the internet in order to help users of the application generate itineraries that fit their needs.

 Venture started off as a “100 Days of UI” and “Daily Logo Challenge” project. One of the prompts was “Sign In Page,” and it led me to think about what exactly the user was signing into.

Venture started off as a “100 Days of UI” and “Daily Logo Challenge” project. One of the prompts was “Sign In Page,” and it led me to think about what exactly the user was signing into.

 My design process started with brainstorming ideas and asking questions, such as “ Why am I designing Venture? ” “ Who am I designing Venture for? ” “ What does Venture do? ” in writing responses to these questions I began to lay out different pages and functionalities.

My design process started with brainstorming ideas and asking questions, such as “Why am I designing Venture?” “Who am I designing Venture for?” “What does Venture do?” in writing responses to these questions I began to lay out different pages and functionalities.

 In terms of overall style, Venture was originally designed to relieve people of the stress associated with trip planning. I chose calm, subtle colors to help the user relax, coupled with a few warm colors to accent certain features.  Here is a video of the current prototype:

In terms of overall style, Venture was originally designed to relieve people of the stress associated with trip planning. I chose calm, subtle colors to help the user relax, coupled with a few warm colors to accent certain features.

Here is a video of the current prototype:

This project is still in progress— Contact me if you have any questions or if you’re interested in the future direction of Venture!